INTRODUCTION:

The Mid-Atlantic Soccer Officials (MASO) brand represents professionalism, consistency, and trust in soccer officiating throughout the Mid-Atlantic region. These guidelines ensure proper use of the MASO logo, colors, typography, and spacing so all materials maintain a unified identity.

MASO BRAND GUIDELINES

LOGO USAGE:

Primary Logo: The primary MASO shield logo with Mid-Atlantic Soccer Officials word mark underneath should be used on all digital media and promotional materials.

Secondary Logo: The primary MASO shield logo should be used as a secondary on all official documents, digital media, and promotional materials. This logo will also be used for official patches worn during matches (EST.2012 is replaced with REFEREE).

Minimum Size: The logo should never appear smaller than 1 inch in height for print or 100 pixels in height for digital use.

Clear Space: Maintain a clear space equal to the height of the letters in “MASO” around all sides of the logo to ensure visibility and avoid crowding.

Backgrounds: Use the logo primarily on dark blue, light blue or black backgrounds. Ensure high contrast and never alter the logo colors.

PRIMARY:

SECONDARY:

BRAND COLORS:

The MASO palette consists of two primary blues that reflects professionalism and reliability.

Primary Dark Blue:
HEX: #0A577A
RGB: 10, 87, 122

Primary Light Blue:
HEX: #41B6E6
RGB: 65, 182, 230

Text Color White:
HEX: #FFFFFF
RGB: 255, 255, 255

TYPOGRAPHY:

The Mid-Atlantic Soccer Officials wordmark underneath the primary logo uses a geometric, modern typeface called Montserrat. Lines are also placed along each letter to achieve a modern, stylized look. This design element adds character, creates visual interest, and enhances the overall identity of the logo without compromising readability.

For supporting materials such as presentations or print documents, pair it with clean sans-serif fonts such as:

  • Calibri

  • Roboto

  • Helvetica Neue

PROPORTIONS:

Always maintain the original proportions of the logo. Do not stretch, skew, rotate, or crop any part of it.

Incorrect Usage:

  • Do not recolor elements of the logo

  • Do not apply drop shadows, glows, or effects

  • Do not place the logo over busy or low-contrast backgrounds

LOGO DOWNLOADS:

SUMMARY/COPYRIGHT: 

These guidelines ensure the MASO identity remains clean, recognizable, and unified across all platforms. Following them helps maintain professionalism and brand consistency throughout the Mid-Atlantic Soccer Officials organization. This logo is the exclusive property of Mid-Atlantic Soccer Officials. Unauthorized use, reproduction, modification, or distribution is strictly prohibited. Permission must be obtained prior to any use.